Rig Rack Product Video

We wanted to make this video a fast paced story teller to promote a wonderful healthful product. We introduced a lot of time lapse footage to show the ease in setting this product up. A drone was used to show motion view with a fun workout adventure. A combination of Canon, Blackmagic, and iPhone footage was used. The audio was done on location with just two takes.

Time Lapse install

One of our specialty’s is producing time lapse video for our clients. We take great pride in producing high quality and high resolution time lapse. We shot this on a day when the temperature was 110 degrees in the shade, and our cameras worked flawlessly in this hostile environment.This video shows the install of a rooftop air conditioning unit. We also do long term construction time lapse which might take months and over a year to capture. On this day we incorporated the use of Canon dslr’s for the main shots. We also shot video with a Black Magic camera and added some tight shots using GoPro. All editing was done with FCP X.

The Porch

We had the chance to do a public service announcement video for Furyarms. Whether you agree or disagree with this, it was a pleasure to produce this type of video.  I wanted the feel to build through out the 60 seconds and to reveal its message at the end. We used Black Magic and GoPro cameras. all the editing was done in FCP X. We had to create the feel of a beautiful Summer day with emphasis on relaxing in a porch setting. Besides the camera moves with dolly and jib the sound design became the focal point in capturing the feel of a perfect Summer day. We sampled most of our sound foley’s  our self as we worked the storyboard. The key to this was to gather as many sounds of Summer as we could to enhance the typical neighborhood setting. I had a lot of fun working and editing the sound design.

Light Painting Interiors

Painting with light. Showing a simple transition of how we paint with light. No HDR, no outside light sources brought in.
I prefer to shoot with available light, I still strive to get the best shadow and highlight detail. With all the bracketed assets captured I can
then begin to paint my lighting in. I prefer to have total control of the image to add drama and focus to the composition and or subject matter.

Four Page Magazine Spread


Had the opportunity to shoot a four page spread for Phoenix Home and Garden magazine.These four page spreads are not very common for any magazine. The good thing about it was shooting one complete panoramic interior.The image resolution had to be very high to stretch the width of the four pages. My associate Ken Epstein and I thought the best way to accomplish this was to use the Canon 24mm tilt shift lens. I do not like to use HDR software anymore and have not for a long time. I just need to bracket my exposures to get the shadow highlight detail needed for post. I shot three different views in succession with enough brackets. Photoshop came in and stitched the pano perfectly. I shot the twilight image at sunrise and this is one of my favorites. Besides the four pages the front and back of these pages added more images including the twilight shot.You can view the complete pano and twilight on my website at francosalle.com
opened pageback fullout Exterior

This is how we produce things…

This is a glimpse of the teamwork involved in producing National Television Commercials.

Frank Salle and Keith Berr are long time friends and are now collaborating with their intense background of photographic knowledge, creating National Television Commercials. As a team they have the ability to handle any situation that gets placed before them and have formed an alliance to create seamlessly great film work. They have what it takes to makes it look simple and elegant.

Frank Salle is a national, commercial photographer with over twenty-five years of proven work and is based in Phoenix Arizona.
His assignments for magazines and advertising include corporate, architecture, high quality 360 panoramic, lifestyle, product, medical, time-lapse video, video production and he
specializes in multimedia and digital solutions.

Keith Berr is an international advertising, commercial and fine art photographer, with studio locations in Cleveland Ohio and Santa Fe New Mexico.
His assignments and personal projects allow him to capture vistas, people, food and native flair around the world. He has been inducted into the Cleveland Advertising Associates Hall of Fame and recently was named one of the top 10 photographers in the United States, by the American Society of Media Photographers. Keith believes that light is what makes a photograph great and he utilizes natural or created light, in the formation of his art.
His favorite quote reads: ‘Amateurs worry about equipment, Professionals about time, Masters worry about light.’

Frank feels that it’s all about lighting…

The language we use is communicated through our vision and how we paint, add or subtract light. light has terrific capabilities and abundant qualities. Lighting is an art and an expressive tool. We use light to bring out color and movement and then we transform this to form, features and function.
Our Client’s vision is extremely important to the process and us.

Vita Coco Video Shoot

Madwell, a New York agency, commissioned us to create a “behind The Scenes” video for Vita Coco. John Trotto and I used 6 cameras during production. We used 3 Canon 5Ds, 2 GoPros and even an iPhone 6. Nolan Arenado is one of the best third basemen in the National. He is as down to earth as they come. Meet Nolan and his contagious laugh in this short video for Vita Coco.

The time lapse segments were all shot with a GoPro. It was interesting to use the iPhone in this documentary style ad. We had plenty of freedom to move using various stabilizers on all the different cameras.

Fury Arms AR 15 Video Spot

Fury Arms are one of my favorite clients. They gave me the opportunity to shoot this quick 15 second branding spot.
Shot with the iPhone 6+. Shot in natural light, slightly back lit. Edited in FCP X.

Massimo motor :30 Production

This is the Massimo Motor 30 second commercial. I was really happy to be a part of this creative team and commercial shoot.  John Trotto the DP, and Atom Design gave their utmost passion in delivering this commercial project. We were able to pull out all the fun rugged  gear for this shoot.

Morning image

The commercial starts with a holy grail time-lapse overlooking a vast beautiful field glistening with morning dew. We found this location in the pines near Flagstaff, Arizona. The location was scouted the day before, and I really needed the morning dew to give me that sparkle of specular highlights as it did the previous morning. The shot was of the sun rising over the mountain in the distance. I calculated to shoot at least 300 still images to get the sun at the height that was required to give the most drama. I processed and transformed an hour of real-time into literally a one second time-lapse clip. It was extremely challenging to edit this time lapse down to one second. My analogy and something I heard before, was like taking a telephone pole and making a toothpick out of it.

GoPro image

Most of the shots called for aggressive, down-and-dirty, mud-caked fast action. These UTV vehicles can really move and climb. The camera of choice was the GoPro, of course. We put them on magic arms and in all sorts of precarious places. I put one in the wheel well to show the outstanding suspension of the Massimo UTV. Since we had no room for a camera crane we mounted a Wi-Fi enabled GoPro on a 20′ boom pole. We where able to monitor and control the GoPro video from an iPad as the vehicles flew down trails. I did some steadicam shots with the GoPro next to the driver, the suspension was priceless. The Massimo drivers did a wonderful job in controlling the UTVs at high speeds on extremely rough terrain. We would try to film 2 or 3 takes at each of the locations. Charged batteries where always a plus in a very hot environment. All the clips where played back on a portable monitor for the director, Jodi Deros. I was really amazed at how the Wi-Fi worked with the GoPros from a follow vehicle that was a good distance away. Ninety-five percent of the GoPro footage was shot in 2.7k with the rest in 1080 and this was the perfect choice. All the other action or stills were shot with the Canon 5d mark II. We had the perfect locations in Sedona, and the Massimo vehicles are outstanding. They are meant to work and play in this environment. It was a pleasure to flex my creative muscles and work in one of the most beautiful locations in the Southwest.

The crew image

We spent a total of 5 days filming the UTVs on Schnebly Hill Road in Sedona, Arizona. A few of the scenes where done outside of Flagstaff, Arizona. This image is of the crew, and the beautiful vista we enjoyed as we worked.

Native American Indian Blankets – Coffee Table Book

Finally after years of work with Barry Friedman, the coffee table book [Still Chasing Rainbows] is published and available on Amazon.
I had the pleasure of photographing over 700 Indian blankets and items. The book contains 315 color photographs and 95 black and white illustrations in 304 pages. Besides shooting the images I was able to do all the post processing. The color and feel to these blankets are truly a work of art.

Still Chasing Rainbows is the long-anticipated sequel to Chasing Rainbows, the bible of Indian trade and camp blanket collecting. Still Chasing Rainbows showcases the finest Indian blankets produced between 1892 and 1942. It is a perfect blend of gorgeous blankets, superb historical images and original manufacturers’ catalogs. Pendleton Woolen Mills opened its archives to Barry, and glass artist Dale Chihuly permitted complete access to his collection – the largest ever assembled. Collectors throughout the world provided their rarest blankets for inclusion in this volume and the result is even more spectacular.
blanket images

blanket image