There is no question about it, remodeling a kitchen is a lot of work. It takes a team of craftsmen and planning to get the job done the right way. This is a short time lapse we did to show how this is done from start to finish with a beautiful result. We mounted one camera to a wall with a magic arm, and shot all the images raw. With AC we were able to supply constant power. The intervalometers that we use can be programed to work in sync with the construction crews. Arlington Custom Builders did an excellent job remodeling this kitchen.
A quick little product video of a very interesting watch winder. we pulled out all the stops and brought out all the sliders and jibs to create as much motion as we could. This product was highly reflective and fun to light. shot with a Black Magic camera and LED lighting. Edited with FCP-X.
We wanted to make this video a fast paced story teller to promote a wonderful healthful product. We introduced a lot of time lapse footage to show the ease in setting this product up. A drone was used to show motion view with a fun workout adventure. A combination of Canon, Blackmagic, and iPhone footage was used. The audio was done on location with just two takes.
One of our specialty’s is producing time lapse video for our clients. We take great pride in producing high quality and high resolution time lapse. We shot this on a day when the temperature was 110 degrees in the shade, and our cameras worked flawlessly in this hostile environment.This video shows the install of a rooftop air conditioning unit. We also do long term construction time lapse which might take months and over a year to capture. On this day we incorporated the use of Canon dslr’s for the main shots. We also shot video with a Black Magic camera and added some tight shots using GoPro. All editing was done with FCP X.
We had the chance to do a public service announcement video for Furyarms. Whether you agree or disagree with this, it was a pleasure to produce this type of video. I wanted the feel to build through out the 60 seconds and to reveal its message at the end. We used Black Magic and GoPro cameras. all the editing was done in FCP X. We had to create the feel of a beautiful Summer day with emphasis on relaxing in a porch setting. Besides the camera moves with dolly and jib the sound design became the focal point in capturing the feel of a perfect Summer day. We sampled most of our sound foley’s our self as we worked the storyboard. The key to this was to gather as many sounds of Summer as we could to enhance the typical neighborhood setting. I had a lot of fun working and editing the sound design.
Painting with light. Showing a simple transition of how we paint with light. No HDR, no outside light sources brought in.
I prefer to shoot with available light, I still strive to get the best shadow and highlight detail. With all the bracketed assets captured I can
then begin to paint my lighting in. I prefer to have total control of the image to add drama and focus to the composition and or subject matter.
This is a glimpse of the teamwork involved in producing National Television Commercials.
Frank Salle and Keith Berr are long time friends and are now collaborating with their intense background of photographic knowledge, creating National Television Commercials. As a team they have the ability to handle any situation that gets placed before them and have formed an alliance to create seamlessly great film work. They have what it takes to makes it look simple and elegant.
Frank Salle is a national, commercial photographer with over twenty-five years of proven work and is based in Phoenix Arizona.
His assignments for magazines and advertising include corporate, architecture, high quality 360 panoramic, lifestyle, product, medical, time-lapse video, video production and he
specializes in multimedia and digital solutions.
Keith Berr is an international advertising, commercial and fine art photographer, with studio locations in Cleveland Ohio and Santa Fe New Mexico.
His assignments and personal projects allow him to capture vistas, people, food and native flair around the world. He has been inducted into the Cleveland Advertising Associates Hall of Fame and recently was named one of the top 10 photographers in the United States, by the American Society of Media Photographers. Keith believes that light is what makes a photograph great and he utilizes natural or created light, in the formation of his art.
His favorite quote reads: ‘Amateurs worry about equipment, Professionals about time, Masters worry about light.’
Frank feels that it’s all about lighting…
The language we use is communicated through our vision and how we paint, add or subtract light. light has terrific capabilities and abundant qualities. Lighting is an art and an expressive tool. We use light to bring out color and movement and then we transform this to form, features and function.
Our Client’s vision is extremely important to the process and us.
Madwell, a New York agency, commissioned us to create a “behind The Scenes” video for Vita Coco. John Trotto and I used 6 cameras during production. We used 3 Canon 5Ds, 2 GoPros and even an iPhone 6. Nolan Arenado is one of the best third basemen in the National. He is as down to earth as they come. Meet Nolan and his contagious laugh in this short video for Vita Coco.
The time lapse segments were all shot with a GoPro. It was interesting to use the iPhone in this documentary style ad. We had plenty of freedom to move using various stabilizers on all the different cameras.
Fury Arms are one of my favorite clients. They gave me the opportunity to shoot this quick 15 second branding spot.
Shot with the iPhone 6+. Shot in natural light, slightly back lit. Edited in FCP X.